Still Targeting Younger Customers? A Field Experiment on Digital Communication Channel Migration

When encouraging customers to migrate to a digital communication channel, companies often factor age into their targeting strategy. Both the popular press and scholarly work generally believe that younger customers are more likely to opt into communication digitally. However, our empirical evidence from a large-scale field experiment shows that younger customers are not more likely to migrate to a digital communication channel. Besides, we propose two IT-embodied factors to better target customers in the context of digital communication, namely individual digital activeness and information seeking intensity. We find that customers with higher individual digital activeness, or those with lower information seeking intensity, are more likely to migrate to a digital communication channel. Our study thus offers implications for companies to focus more on customer IT-embodied characteristics instead of age

Investigating the Impact of Recommendation Agents on E-commerce Ecosystem

The influence of recommendation agents on e-commerce ecosystem is profound. Technological impact of predictive intelligence could be explained more reasonably by taking a collective perspective. However, the ecosystem perspective has only served as a prologue for discussion regarding technological influence. The lack of research development associated with the technological influence on business in the ecological lens has constrained our understanding of the penetration and the role of technology in business ecosystem evolution. This paper therefore focuses on the impact of recommendation agents for online shopping environment on e-commerce ecosystem. Moreover, this paper observes and explains the phenomena that most participants in the e-commerce ecosystem are taking recommendation agents as one of the strategic technological investments towards further development as a common goal

Source Data for the Focus Area Maturity Model for Software Ecosystem Governance

We define a software ecosystem as a set of organizations collaboratively serving a market for software and services. Typically these ecosystems are underpinned by a common technology, such as an extendable software platform. This data set supports the article that describes the Software Ecosystem Governance Maturity Model (SEG−M2) [50]. The model has the goal to support software ecosystem orchestrators in the management and governance of the actors in their ecosystems in a structured way. Through a critical structured literature review, 168 practices have been collected. These practices have been evaluated through six case studies at software ecosystem orchestrators. The practices are described with a practice code, a practice name, a practice description, required success conditions, the person responsible for the practice, and the associated literature where the practice was identified

IoT and Wearable Devices-Enhanced Information Provision of AR Glasses: A Multi-Modal Analysis in Aviation Industry

While Augmented Reality (AR) glasses are now instrumental in industries for delivering work-related information, the current one-size-fits-all information provision of AR glasses fails to cater to diverse workers’ needs and environmental conditions. We propose a framework for harnessing Internet of thing (IoT) and wearable technology to improve the adaptability and customization of information provision by AR. As a preliminary exploration, this short paper develops a multi-modal data processing system for work performance classification in the aviation industry. Using machine learning algorithms for multi-modal feature extraction and classifier construction, this framework provides a more objective and consistent evaluation of work performance compared to single-modal approaches. The proposed analytics architecture can provide valuable insights for other industries struggling to implement IoT and mixed reality

Investigating the Impacts of Recommendation Agents on Impulsive Purchase Behaviour

The usage of recommendation agents (RAs) in the online marketplace can help consumers to locate their desired products. RAs can help consumers effectively obtain comprehensive product information and compare their candidate target products. As a result, RAs have affected consumers’ shopping behaviour. In this study, we investigate the usage and the influence of RAs in the online marketplace. Based on the Stimulus-Organism-Response (SOR) model, we propose that the stimulus of using RAs (informativeness, product search effectiveness and the lack of sociality stress) can affect consumers’ attitude (perceived control and satisfaction), which further affects their behavioural outcomes like impulsive purchase. We validate this research model with survey data from 157 users of RAs. The data largely support the proposed model and indicate that the RAs can significantly contribute to impulsive purchase behaviour in online marketplaces. Theoretical and practical contributions are discussed

Phase diagram of superconducting vortex ratchet motion in a superlattice with noncentrosymmetry

Ratchet motion of superconducting vortices, which is a directional flow of vortices in superconductors, is highly useful for exploring quantum phenomena and developing superconducting devices, such as superconducting diode and microwave antenna. However, because of the challenges in the quantitative characterization of the dynamic motion of vortices, a phase diagram of the vortex ratchet motion is still missing, especially in the superconductors with low dimensional structures. Here we establish a quantitative phase diagram of the vortex ratchet motion in a highly anisotropic superlattice superconductor, (SnS)1.17NbS2, using nonreciprocal magnetotransport. The (SnS)1.17NbS2, which possesses a layered atomic structure and noncentrosymmetry, exhibits nonreciprocal magnetotransport in a magnetic field perpendicular and parallel to the plane, which is considered a manifest of ratchet motion of superconducting vortices. We demonstrated that the ratchet motion is responsive to current excitation, magnetic field and thermal perturbation. Furthermore, we extrapolated a giant nonreciprocal coefficient ({\gamma}), which quantitatively describes the magnitude of the vortex ratchet motion, and eventually established phase diagrams of the ratchet motion of the vortices with a quantitative description. Last, we propose that the ratchet motion originates from the coexistence of pancake vortices (PVs) and Josephson vortices (JVs). The phase diagrams are desirable for controlling the vortex motion in superlattice superconductors and developing next-generation energy-efficient superconducting devices